Earn more Points for different actions, and turn those Points into awesome rewards!

  • Sign Up

    25 Stoke Points

  • Place an Order

    1 Stoke Point for every $1 spent

  • Follow on Instagram

    25 Stoke Points

  • Like on Facebook

    25 Stoke Points

  • Celebrate a birthday

    50 Stoke Points

  • $25 Off

    250 Stoke Points

  • $50 Off

    500 Stoke Points

  • $100 Off

    1000 Stoke Points


How do I sign up?

Existing customers: Click on the loyalty icon on your screen's bottom left-hand corner and log in to your account.

New customers: Create a South Swell account to start earning points and redeeming rewards! Ensure that you are subscribed to our newsletter to get the first look at new arrivals and sales!

How do I start earning points after joining?

There are so many ways to earn points! You'll receive points for every dollar spent, by completing a post-purchase survey, or be rewarded for engaging with us through our social media channels.

We will invite customers to leave reviews two weeks after they make a purchase. To receive Loyalty Points, a customer must utilize the unique link sent to the email address on file and leave a review through the form included. Points will only be rewarded by using this unique link.

Multiple reviews placed by the same customer within seven days will only be rewarded once. Points will automatically be added to the customer's Loyalty account within 30 minutes after posting the Review. Be sure to check the Loyalty Dashboard on the bottom left of our screen for all the ways to earn!

How do I check my points?

Log into your account on southswellsurfshop.com and click on the Loyalty icon located on your screen's bottom left.

Do my points expire?

Points will only expire after an extended length of inactivity. In other words, as long as you continue to earn (or spend) your points, they'll remain in your account. And don't worry, we'll give you a fair warning (via email) if your points will be expiring.

Can I have multiple accounts or transfer points to another account?

No, you can only have one Loyalty account and one login. Only one account will be associated with your points, and you cannot combine email accounts.

How do I use points?

You can spend the points by applying your balance to items in your cart when you check out- or you can wait and accumulate them to spend on a more significant purchase! You cannot use points to purchase a South Swell gift card. Points cannot be combined with a coupon code. Once you hit a reward threshold, you must use that reward coupon in a single purchase; it will not carry a remaining balance.

I'm having issues with my South Swell account; who should I contact?

If you're having technical difficulties or have confusion over how the points system works, please contact our Customer Care team by clicking HERE.

I placed an order; how long will it take for my points to be applied?

Your points will be allocated once your order ships, so check back and watch those points pile up!

Are there limitations on earning points?

Reward points are eligible on merchandise prices only; taxes, shipping, and purchases made with a South Swell E-Gift card or account credit are not eligible to earn rewards.

How do the coupon codes work?

Once you've earned a reward, it will remain in your account until you're ready to redeem it. Note, each code is single-use, and balances cannot carry over. Your South Swell coupon code can be used simultaneously with a South Swell E-gift Card, but it cannot be combined with other promotional codes.