South Swell Surf Shop

Our Story

South Swell Surf Shop is located in Emerald Isle, North Carolina, the southernmost portion of the OBX. Emerald Isle is a south-facing beach town on a 25-mile stretch of a barrier island known as Bogue Banks.

Back in 2008 Emerald Isle’s local surf shop was going out of business. Locals Doug Starcke and Keith Byrd had a “what if” moment… “What if we bought this dying shop, poured our blood, sweat and tears into it, gutted the building, rethought the inventory, rebranded, and put together a killer team to run it?”

That “what if” has become today’s “what is!” Thanks to our hard-working team and our patrons that have supported us over the years, we have become one of the most popular surf shops on the NC coast.

Our location is in the heart of Emerald Isle and has been the local “core” surf shop in town since 1989 and we plan to keep it that way!

Emerald Isle's core surf shop since 2008

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